What if there were one day when, everywhere you went, there were opportunities to try delicious whole grain foods?
You’d stop into the cafeteria at your workplace, and you’d be offered a taste of quinoa salad. Your teenager would duck into a quick-serve restaurant, and they’d ask, “Would you like that on a whole grain wrap, instead of the usual bun?” In the park downtown, a food company would be passing out granola bars to joggers. At dinner, as you serve whole grain pasta to your family, your fourth-grader would report about the whole grain pizza in her school lunch.
That’s what happens every year on the last Wednesday in March, when the Whole Grains Council holds its annual Whole Grain Sampling Day. Our goal is to have people everywhere saying, “That was great! Where have you been all my life?”
According to a 2014 survey by the International Food Information Council, 72% of consumers are seeking more whole grains. Whole Grains also feature strongly in the National Restaurant Association’s 2016 Culinary Forecast. This year, give customers what they’re looking for by celebrating Whole Grain Sampling Day!